Goodrich Trailer Sales

Your Premier Horse Trailer Destination Since 1988

For over 35 years, Goodrich Trailer Sales has been the trusted name in horse trailer sales and service across Wisconsin and beyond. We understand that transporting your precious equine cargo requires the perfect combination of safety, comfort, and reliability. That's why we carry only the finest selection of new and pre-owned horse trailers from industry-leading manufacturers like Lakota, SMC, and Wilson.

Our extensive inventory features horse trailers of every size and configuration - from compact 2-horse bumper pulls to luxurious living-quarters trailers that feel like a home away from home. Each trailer is carefully inspected and serviced before hitting our lot, ensuring you drive away with complete confidence in your investment.

What sets Goodrich Trailer Sales apart is our deep expertise in the equestrian community. Our knowledgeable staff members are horse people themselves, allowing us to guide you toward the ideal trailer that matches your specific hauling needs, whether you're a weekend trail rider or a professional showing on the circuit.

We pride ourselves on providing comprehensive trailer service long after the sale. Our certified technicians can handle everything from routine maintenance to major repairs, keeping your trailer in top condition for years to come. We also maintain a full inventory of parts and accessories to customize your trailer exactly how you want it.

Located conveniently off I-94 near Eau Claire, our spacious facility showcases dozens of horse trailers in stock and ready for immediate delivery. We offer competitive financing options and will gladly assist with your trade-in to make your new trailer purchase as seamless as possible.

Beyond horse trailers, we carry a complete line of livestock, cargo, equipment, and utility trailers to meet all your hauling requirements. Our family-owned business has built its reputation on honest dealing, fair pricing, and exceptional customer service that continues long after the sale.

Visit our showroom today to explore Wisconsin's finest selection of horse trailers. Our friendly staff will take the time to understand your needs and help you find the perfect trailer for your precious cargo. With Goodrich Trailer Sales, you're not just buying a trailer - you're joining a family of satisfied customers who've trusted us since 1988.

Contact us today to experience the Goodrich difference. Your horses deserve nothing less than the best, and that's exactly what you'll find at Goodrich Trailer Sales.